Sorg Jewelers - ELKHART Quality, Value and Service Since 1900
	56112 Parkway Avenue Elkhart, IN   46516 Get a Map!

Contact:	Darin Sorg & John Sorg
Phone:	574.294.5406
Fax:	574.294.6175
Hours:	M-F 9:00 am to 5:30 pm Saturday 9:00 am to 3:00 pm/ Sunday closed
Web:	www.sorgjewelers.com
Email:	dsorg@sorgjewelers.com
Category:	Jewelers Jewelry Designers Jewelry Repair Diamonds Jewelers - Retail Visit Our Website!

Here's What We Do! Sorg Jewelers - Your Celebration Destination What started as one man’s passion has turned into a family’s tradition. Sigmund Sorg founded Sorg Jewelers in 1900 in Roanoke, Illinois. Second generation sons, Sidney, Earl, Nelson and Richard carried on the business for decades. Now third and fourth generation Sorg’s are in charge of the storied family business. John Sorg (Sidney’s son) is President and Darin Sorg (John’s son) is Vice - President. They carry on the tradition and legacy of trust, high ethical standards, knowledge, fair pricing and value through their two stores. It is a simple, yet crucial formula for the stores’ success. Everything else builds from those five important keys. The staff at Sorg’s feel that their attentive, superior service and their consistency in their high quality of jewelry are some main reasons that keeps clients coming back, generation after generation – now for over 110 years. The Goshen store has been a mainstay in Downtown Goshen since the early 30’s, housed in the same historic building ever since. Recently that store received several facelifts (inside and out). The Sorg family looked toward the future, and in the fall of 2006, relocated their downtown Elkhart store to a brand-new, custom-built jewelry store on the fast growing and popular County Road 17. The Sorg’s developed an attached shopping plaza (with Sorg Jewelers serving as the anchor) with a first-class appearance. They are pursuing category specific retail and restaurant businesses that will compliment their jewelry store. In addition to their longevity in business, Sorg Jewelers separates themselves from the rest with their membership in the highly accredited American Gem Society (AGS), which has rigorous standards that must be met for membership. The stores are reviewed annually in order to maintain their membership. The AGS is an organization consisting of the most elite jewelry stores in the United States and Canada. For example, there are roughly 35,000 jewelry stores in the United States and Canada. However, of those 35,000, less then 1,400 (about 4%) are AGS member jewelry stores – and Sorg Jewelers have been AGS members since 1960. With that membership, Sorg’s responsibilities are to protect consumers from fraudulent pricing and deceitful business practices. No other item offered for sale is as researched and scrutinized for its value than a diamond. Clients must be able to depend on someone they can trust – and Sorg’s fits that bill! Every celebration is worth remembering and most people need assistance when buying a piece of jewelry to mark that special occasion. Whether it is a diamond, colored gemstone, watch or necklace, their trained and caring sales staff is there to guide clients along so that their purchases can be made with complete satisfaction and confidence. Rest assured that when a client enters one of the Sorg’s stores, they will be met with arguably the best sales staff assembled in the business. John is a Graduate Gemologist with the Gemological Institute of America (GIA) and a Certified Gemologist with the AGS. Darin is a Diamond Graduate with the GIA and a Registered Jeweler with the AGS. Just as important, everyone on the sales staff at Sorg’s is a Certified Sales Associate with the AGS, or working toward it. “We are constantly striving to solidify our position as the premier jewelry store in Elkhart County as well as its surrounding areas,” said John Sorg. “With that mentioned, we have an award-winning Master Jeweler/Designer, a Goldsmith and a Master Watchmaker as part of our team. So nearly all jewelry and watch repair is all done “in house” as well as any custom jewelry for our clients”, added Sorg. In addition to Sorg Jewelers’ Private Collection of Southern African Diamonds (and all the offerings that you would expect from a fine jewelry store) Sorg’s have established themselves as a go-to store for gifts of all budgets. They are Elkhart County’s exclusive BB Becker sterling jewelry venue. They also have Waterford crystal, Lladro’ figurines, Blenko glass, Chamilia charms, Willow Tree Angels, fashionable ICE watches and Phosphor watches - as well as greeting cards. Whether the occasion is an engagement, celebrating an anniversary, birthday, birth of a baby, baptism, graduation, a promotion, a retirement or even gifts for the wedding attendants - Sorg’s is your place! And as always, they offer free gift wrapping with hand made bows. Sorg Jewelers is proud to serve Goshen, Elkhart and the rest of Michiana. If you aren’t already, they invite you to let their family jewelry store be your family jewelry store and experience their four generation’s worth of passion for the symbols of love that they offer. More than a jewelry store, it is a place where love and life’s special moments are remembered. Before the party, before your get-together, remember your celebration destination…Sorg Jewelers.